Go on the street and ask a random stranger if he has a blog. The answer will almost certainly be “yes.”
Blogging has become so popular today that every Tom, Dick, and Harry has one. Some even multiple blogs.
You may be asking, what really is all the rave about owning a blog? Well, people enter the world of blogging for various reasons. Some, to express their opinions on different topics and issue, some, to share information with other, some, to make money, and others, just for the fun of it.
Whatever your reason for being, or wanting to be, a blogger, there are certain tenets you need to adhere to in order to thrive in such a saturated and highly competitive area.
Here are 5 tips that, if you follow, religious, will make you thrive in the blogosphere.
1. Know and understand your audience
While this might sound like a cliche, it’s actually very important if you want to succeed as a blogger. The better you know who you’re writing for, the better equipped you’ll be to provide content that they’ll enjoy.
2. Be consistent
Research has shown that consistent blogging actually leads to higher subscriber growth rates. If you hope to keep your audience coming back to your blog, you need to be consistent. Nobody will return to a blog that doesn’t post consistently.
3. Find your voice and stick to it
This is probably one of the hardest but most fulfilling aspects of being a blogger. People do not connect with ‘sites’ but with other people. You should know that what matters, what readers really resonate with, isn’t so much what you say, but how.
4. Focus on building an amazing call-to-action
This is a very good technique for growing not just your blog but other things you hope to introduce your audience too. For example, you can end your blog post with some kind of call to action to sign up for an email list or follow you on Twitter.
5. Be patient, it takes time
What makes many bloggers fall on the roadside is impatience, especially those who venture into blogging with the sole aim of making money without wanting to invest as much time and effort. Blogging, like any other business, requires time to grow. It doesn’t just happen overnight. So, trust yourself and keep at it, and you’ll be reaping the benefits in no time.